It’s well documented that posts with images are shared more often than those without. Facebook posts with images see 2.3 times more engagement and blog posts receive double the shares with images every 75-100 words. On Twitter, tweets with pictures see 150% more retweets than those lacking photos. But…
Pretend to be a potential customer and go to your business’s homepage. How long does it take you to figure out what you do? Are the menu headings concise or confusing? Is product or service information clear? Designers are creating new methods daily to enhance UX on websites and apps. By not regularly updating…
“It’s not what you say, it’s how you say it.” In this case, the “how” is which of the hundreds of thousands of fonts you choose for your website. In “Web Design is 95% Typography”, Oliver Reichenstein says selecting the best font enhances the page’s “readability, accessibility, usability and overall graphic balance.” Help out…
You have your business plan. You have your business cards, but now what? Finding and signing new clients seems easier in thought, and sometimes it’s hard to know where to even start. We’ve created a four-part action plan based on our experience to help you start making some big moves. 1.Choose the right people…
Video marketing is already the next big thing. Wyzowl found 61 percent of business use videos, and 66 percent of them were not utilizing the medium a year prior. But why has this technique experienced a burst in popularity? Read on to learn. 1.Improve your online ranking According to Moovly, your website is 53…
As an established or new entrepreneur, you want to spend your money on advertising and lead-acquiring. According to Acceleration Partners, over 80 percent of brands use affiliate marketing to help generate leads, web traffic, and even sales. However, with such a large market, some businesses have emerged and created leads and web traffic in less…
Patterns exist for a reason, and implementing them in your design will make it feel more familiar for website or app users. Something as seemingly small as color can have a huge effect on your design and functionality. Don’t underestimate its role in your design. Too often developers leave this for the end, when, in…
Every start-up dreams of creating a legacy like Apple’s. Despite their humble beginnings, the company positioned itself as a technology powerhouse and leader during the last 30 years. But how did they do it, and, more importantly, how can you replicate their strategy and apply it to your business? Simon Sinek gave a…
The introduction of social media has allowed small businesses to market quickly and cheaply. Don’t waste your carefully crafted posts on times when people won’t even see it. You might cite multiple time zones for the reasons your posts aren’t being seen. A big mistake you make is not reposting popular content so individuals…
Consumers want to feel valued and catered to, even on a generic website for a large corporation. Retailers like Amazon and Nordstroms attempt to fulfill these wants by including a “based on your search history” tab on their homepage to offer personalized recommendations for each shopper. However, small businesses have the chance to…