Why Less Choice Increases Leads

Consumers are overwhelmed with options. Think about how many emails you received today. More specifically, think how many came from just retailers, grocery stores, or other business industries. As a small business, standing out above the noise is incredibly difficult.   However, once you have your consumer’s attention, transforming a website visit into a lead…

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The Importance of Attractive UX Design

Usability is a core necessity for all apps and websites. A recent study uncovered the importance of sleek user experience pages beyond just the beautiful design.   Don Norman, an accomplished user-centered designer, wrote how his research indicated attractive things work better. In 2005, three researchers from London colleges began examining if user perceptions of aesthetics…

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How Small Website Improvements Can Generate Sales

In our increasingly technology-reliant society, many consumers will explore your company’s website prior to inquiring about your services and making a sale. Focusing on user experience design and website functionality can often lead to decreased attention on the content and layout. Before undergoing a huge redesign, consider these small changes to better inform your potential…

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How a Competitor’s App Can Close Your Business

How consumers view food is radically changing. Organic is the fastest-growing sector of the U.S. food industry, accounting for $43.3 billion in sales in 2015. A survey found 88 percent of respondents will pay more for healthier foods, or those containing buzzwords like “all natural” or “super foods.” Consumers see food as a method to manage their…

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Mapping Brand Strategy: Leveraging Distinctiveness and Centrality

When creating a new company or product, it must be representative of others in its category, but unique enough to differentiate itself from competitors. To address this contradictory goal, Professors Niraj Dawar and Charan K. Bagga created the central-distinctiveness (C-D) map to analyze business performance against brand positioning.     The map is organized into…

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Prioritizing Your Business’ Social Media Identity

Increasing 49 percent since 1982, small business in the United States now number to over 28 million, according to Small Business Administration. These companies claim responsibility for over half of American sales annually. To compete with other small businesses, as well as overseas competitors and large corporations, clearly communicating your core functions better than competitors…

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