Intraspire Blog
Discover the latest SEO news, tips, and techniques to stay ahead of the competition.
Why Less Choice Increases Leads
Consumers are overwhelmed with options. Think about how many emails you received today. More specifically, think how many came from just retailers, grocery stores, or other business industries. As a small business, standing out above the noise is incredibly difficult....
The Importance of Attractive UX Design
Usability is a core necessity for all apps and websites. A recent study uncovered the importance of sleek user experience pages beyond just the beautiful design. Don Norman, an accomplished user-centered designer, wrote how his research indicated...
Why Your Business Should Use Instagram
Since the popularization of Facebook, numerous businesses have begun using the platform to connect with their potential or current customers and share information about products and services. As of 2016, 60 million businesses have pages and four million advertise...
How Small Website Improvements Can Generate Sales
In our increasingly technology-reliant society, many consumers will explore your company’s website prior to inquiring about your services and making a sale. Focusing on user experience design and website functionality can often lead to decreased attention on the...
How a Competitor’s App Can Close Your Business
How consumers view food is radically changing. Organic is the fastest-growing sector of the U.S. food industry, accounting for $43.3 billion in sales in 2015. A survey found 88 percent of respondents will pay more for healthier foods, or those containing...
Mapping Brand Strategy: Leveraging Distinctiveness and Centrality
When creating a new company or product, it must be representative of others in its category, but unique enough to differentiate itself from competitors. To address this contradictory goal, Professors Niraj Dawar and Charan K. Bagga created the central-distinctiveness...
Prioritizing Your Business’ Social Media Identity
Increasing 49 percent since 1982, small business in the United States now number to over 28 million, according to Small Business Administration. These companies claim responsibility for over half of American sales annually. To compete with other small businesses, as...
This Simple Exercise Generates Great App Ideas
Have you ever wished there was an app or business for a certain problem you encountered? Take holiday sweaters. During the holiday season, tacky sweater parties are incredibly popular, but customers often turn to thrift stores to purchase cheap, itchy, and...
6 Tips for Optimizing Mobile Websites
In our increasingly mobile society, designing a web page capable of accommodating these devices is imperative. Below are six tips for designing a better user experience on mobile websites. 1. Place with Space Tapping the correct button or icon is challenging on...