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Daily Archives: August 7, 2017

The Power of Personalization in Brand Strategy

Brand Development & StrategyBy Alex DailyAugust 7, 2017Leave a comment

Consumers want to feel valued and catered to, even on a generic website for a large corporation. Retailers like Amazon and Nordstroms attempt to fulfill these wants by including a “based on your search history” tab on their homepage to offer personalized recommendations for each shopper.     However, small businesses have the chance to…

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