by Alex Daily | Jun 5, 2017 | Brand Development & Strategy
When creating a new company or product, it must be representative of others in its category, but unique enough to differentiate itself from competitors. To address this contradictory goal, Professors Niraj Dawar and Charan K. Bagga created the central-distinctiveness...
by Alex Daily | May 23, 2017 | Social Media
Increasing 49 percent since 1982, small business in the United States now number to over 28 million, according to Small Business Administration. These companies claim responsibility for over half of American sales annually. To compete with other small businesses, as...
by Alex Daily | Feb 10, 2017 | Mobile App Development
Have you ever wished there was an app or business for a certain problem you encountered? Take holiday sweaters. During the holiday season, tacky sweater parties are incredibly popular, but customers often turn to thrift stores to purchase cheap, itchy, and...
by Alex Daily | Jan 20, 2017 | App UX Design, Responsive Website Design
In our increasingly mobile society, designing a web page capable of accommodating these devices is imperative. Below are six tips for designing a better user experience on mobile websites. 1. Place with Space Tapping the correct button or icon is challenging on...