by Alex Daily | Dec 28, 2017 | Brand Development & Strategy, Online Lead Generation
You have your business plan. You have your business cards, but now what? Finding and signing new clients seems easier in thought, and sometimes it’s hard to know where to even start. We’ve created a four-part action plan based on our experience to help you start...
by Alex Daily | Sep 5, 2017 | Brand Development & Strategy, Online Lead Generation
Every start-up dreams of creating a legacy like Apple’s. Despite their humble beginnings, the company positioned itself as a technology powerhouse and leader during the last 30 years. But how did they do it, and, more importantly, how can you replicate their strategy...
by Alex Daily | Aug 16, 2017 | Brand Development & Strategy, Social Media
The introduction of social media has allowed small businesses to market quickly and cheaply. Don’t waste your carefully crafted posts on times when people won’t even see it. You might cite multiple time zones for the reasons your posts aren’t being seen. A big...
by Alex Daily | Aug 7, 2017 | Brand Development & Strategy
Consumers want to feel valued and catered to, even on a generic website for a large corporation. Retailers like Amazon and Nordstroms attempt to fulfill these wants by including a “based on your search history” tab on their homepage to offer personalized...
by Alex Daily | Jun 12, 2017 | Brand Development & Strategy, Mobile App Development
How consumers view food is radically changing. Organic is the fastest-growing sector of the U.S. food industry, accounting for $43.3 billion in sales in 2015. A survey found 88 percent of respondents will pay more for healthier foods, or those containing...
by Alex Daily | Jun 5, 2017 | Brand Development & Strategy
When creating a new company or product, it must be representative of others in its category, but unique enough to differentiate itself from competitors. To address this contradictory goal, Professors Niraj Dawar and Charan K. Bagga created the central-distinctiveness...
