Video marketing is already the next big thing. Wyzowl found 61 percent of business use videos, and 66 percent of them were not utilizing the medium a year prior. But why has this technique experienced a burst in popularity? Read on to learn.
1.Improve your online ranking
According to Moovly, your website is 53 times more likely to show up first on Google if you have a video embedded on your website. This is in part due to the extended period of time spent on a website if a video is playing. While it might seem insignificant, Google analyzes time spent on websites to determine its level of trustworthiness, so by having visitors stay for a longer period of time, you prove your validity and earn a higher spot on search engines.
Increase your views and visitors by using a SEO-approved title and description. Make sure to link to websites, social media pages, products, or anything else related to the content of the video.
Buzzfeed posts new videos daily and always refers back to their main site or the specific department that created the video. For example, Tasty, a Buzzfeed project focused on cooking, regularly has sponsorships from various products, from butter to rice cookers. Not only does it facilitate more time on their page, but it also further promotes their brand and gains exposure for the brand and its products.
2.Increase customer engagement and trust
In four years, mobile video views increased over 223 percent. Further, Google found smartphone users are more likely to feel a personal connection to brands with video content or ads on their devices.
Videos are easily viewed, especially those with closed captions to be viewed in a public place or for users hard of hearing. Videos also benefit heavily off of shares. If a customer shares a video with their followers, you have the eyes of a whole new set of potential customers. A study from Wyzwol found 76 percent of users say they would share a branded video if it was funny. With this in mind, make sure to make your content versatile, but specific.
Think about Mr. Mayhem from Allstate. Though a commercial about buying insurance, it makes the product seem fun and relevant to you, even if it’s not a need. The campaign is incredibly successful because of its lighthearted approach to issues surrounding insurance claims.
3.Explain your concept to efficiently convert sales
Nearly 100 percent of users have watched an explainer video to learn more about a business’s product or service. If your business is somewhat complicated, create a video to explain your functionality and how you’ll help your customers. Post this video on your website’s home page and pin it to the top on all social media platforms to increase conversions by 80 percent.
With videos comes purchasing power. Approximately 57 percent of consumers say a brand’s video gave them the confidence to make a purchase. While you may think videos are not worth the money or time, over 76 percent of businesses disagree and find the medium to be a good ROI.
Shark Tank is famous for providing new businesses the capital and expertise to succeed. Such a business was “I want to draw a cat for you”. His message was simple: if a customer sent him money, he would draw them a cat. He had an explainer video on his home page and sang a song as his pitch. The entertainment value of the video led to thousands of shares and led to the creation of a full entertainment brand for the entrepreneur and over 19,000 cat drawings.
Don’t know how to start your company’s video project? Contact us for help!